SPCH 100: Semester Revisited
SPCH 100
THEORY
Darnell's definition of theory
It must be capable of corrigibility--that is, it must be possible to disconfirm or jeopardize it by making observations.
A theory includes
COMMUNICATION
The Communication Mosaic
The main dimensions of the mosaic model:
SCIENTIFIC INQUIRY
Theories Reflect Kaplan's Levels of Thinking
Criteria to Evaluate Theories
CRITERIA Necessary Desirable
THEORY, RESEARCH, AND TECHNOLOGY: Dynamic Isomorphism
Diversity in Theory: Making sense of it all
APPROACHES
The Rhetorical Tradition
St. Augustine: Something to do until you get into heaven
In all centuries, rhetoric
In the 20th Century. . . .
Trait Approaches
Persuasion Approaches
Verbal Behavior Approaches
Nonverbal Behavior Approaches
COMMUNICATION CONTEXTS
Interpersonal Contexts
Small Group and Organizational Contexts
Mass Media Contexts
Intercultural Contexts
APPLICATIONS
Government: management
Good luck in your review for the final examination
Email: johnca@csufresno.edu
Home Page: http://www.csufresno.edu/speechcomm/cagle.htm
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