CRITERIA

SCHOLARLY JOURNALS..

NEWS/GENERAL INTEREST..

FORMAT:

...generally have grave, serious formats.

...periodicals are attractive in appearance.

GRAPHICS:

...contain graphs and charts to illustrate the articles but seldom glossy pages or pictures.

...periodicals include photographs, illustrations and graphics to enhance the publication.

SOURCES:

...cite sources with footnotes and/or bibliographies.

...periodicals occasionally cite sources, but this is the exception not the rule.

AUTHORS:

...are written by and for scholars or researchers in the specialty.

...periodicals are written for an educated, general audience either by the magazine's staff, a scholar, or free-lance writers.

LANGUAGE:

...use terminology, jargon and the language of the discipline covered. The reader is assumed to have a similar scholarly background.

...periodicals use language appropriate for an educated readership. They do not emphasize a specialty but do assume a certain level of intelligence.

PURPOSE:

...purpose is to inform, report or make available original research or experimentation to the rest of the scholarly world.

...periodicals provide general information to a wide, interested audience.

PUBLISHERS:

...are generally published by a professional organization.

...periodicals generally are published by commercial enterprises for profit.

ADVERTISING:

...contain selective advertising.

...periodicals carry advertising.

EXAMPLES:

ANNALS OF SCIENCE

CHAUCER REVIEW

EDUCATIONAL THEORY

SLOAN MANAGEMENT REVIEW

JAMA: THE JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION

FORBES

FORTUNE

PSYCHOLOGY TODAY

SCIENTIFIC AMERICAN

TIME