Data Mining at Harrah's

Read this case study and

1. In half a page, summarize the story reported in this case study, such that it will convey its essence to someone who has not had a chance to read it.
2. In half a page, state and discuss the three most important generic lessons learned from this story. For each lesson, first state it -- in a single sentence -- as a generic lesson applicable to any company, and then elaborate on it. Do not refer to Harrah's.