The Batesville Brand

Visit the Batesville website and spend some time (at least half an hour) navigating its various pages to gain a solid understanding of what they do. Drill down to the lowest levels (i.e., highest levels of detail).

1. Write a paragraph answering the question, "What business are they in?" This is not a simple, straightforward question with a simple answer, such as "They are in the business of making/selling burial caskets". If they were in the caskets business, then a lot of their website contents would be irrelevant. So make sure your answer reflects the entirety of their website contents. Keep in mind that they are not selling any of their products directly to the public.
2. You have just lost (or are about to lose) a loved one. Do you really care what kind of casket is used to bury your loved one? Why?
3. Assuming the answer to the above question is positive, perform actual Google (or other search engine) searches to see what comes up. Document your search terms as well as major findings. Is Batesville well represented?
4. Critique the website’s contents/design as a tool in helping Batesville reach their objective. List the pluses and minuses.
5. How critical is this website to the success of the Batesville company? Why?