Business Impact

Perform research in sufficient detail to be able to identify a company that used information systems to gain competitive advantage. In your write-up, make sure to explicitly incorporate answers to the following questions:

What was the company?

What business were/are they in?

What business problem/opportunity were they trying to address as a way of gaining competitive advantage? How did they think that solving that problem/opportunity would actually give them competitive advantage?

What type of information system with what specific features/functions did they use to address the problem/opportunity? How did the system work?

How did the use of that system give them a competitive advantage?