Information Systems: Publish or Perish

 

 

Read this case study and explain your feelings about the case events from the viewpoint of:

  1. Gary Drook
  2. A customer (national advertiser)

When expressing your feelings from a certain person's viewpoint, do not refer to that person in the third person ("he"). Rather, BECOME that person and explain your feelings in the first person ("I").

To do this assignment effectively, you need to completely understand the objectives, personality, assumptions, and value system of each person you are representing.